An MRR movement ledger for a synthetic SaaS business: new, expansion, contraction and churn events with plan tiers and seat counts. Sum the deltas to rebuild MRR and compute retention.
Accounts sign up across the last two years on weighted plan tiers, then face a plan-dependent churn hazard with chances of expansion and contraction each month — reproducing the real shape of a SaaS book (leaky low end, sticky enterprise) so retention math has signal.
Need to change the size, seed, or columns? Open the full SaaS / MRR generator to customize and re-export. Want the same data as everyone else? This page uses a fixed seed, so the download is identical every time.
No - it's 100% synthetic and generated in your browser. It contains no real people or companies and is free to use commercially.
Yes. This page fixes the seed, so the dataset is reproducible. Clear the seed in the generator above for fresh random data.